Current Work

My PhD research is part of the Knowledge Exchange Hub Design in Action project.

Relevant Work

Moving Targets
For three years I have worked as knowledge exchange associate at University of Edinburgh for the Moving Targets project, where I had a hybrid role between academia and the Scottish creative and media industries.

Through this project I have had the opportunity to explore the potential for involving audiences in the production of media to enhance their experience and their engagement with brand, content and creators; as well as the potential of applying more user-centered and holistic approaches to the production of media content.


Fernandez Orviz, A. & Biggs, S., Adapting Service Design Tools for the Media Industries. In: Collaborative Systems for Reindustrialization. Conference Proceedings: PRO-VE, Dresden, Springer, pp. 423-430, 2013.

Fernandez Orviz, A., Ineffective Multi-disiciplinary Collaborations. In: The Future of Transdisciplinary Design, Springer, (in typesetting).

Fernandez Orviz, A. & Biggs, S. (2014) A Tool for Audience Design, The International Journal of Design Management and Professional Practice, Common Ground, Volume 7, Issue 3, pp.1-12.

Dima, M., Fernandez Orviz, A., Wright, M., Design-led knowledge exchange: The Moving Targets project, Conference Proceedings: The Knowledge Exchange: Academic Engagement with the Creative Sector, 2013

Conferences & Presentations

Oct 2013
Collaborative Systems for Reindustrialization, PRO-VE Conference, Technical University of Dresden, Germany
Paper presentation: Adapting Service Design Tools for the Media Industries

June 2013
The Future of Transdisciplinary Design, University of Luxembourg
Paper presentation: “Ineffective collaboration in multi-disciplinary teams”

March 2013
Design Principles and Practices, University of Chiba, Japan
Paper presentation: “A tool for Audience Design”

Feb 2013
Design Lectures Series, Edinburgh College of Art, Scotland
Co-creation, Co-design and Moving Targets

Aug 2012
Dare +, Dare to be digital, Abertay University, Dundee, Scotland
Seminar on Audience Engagement

Aug 2012
Dare Indie Festival, Dare to be digital, Abertay University, Dundee, Scotland
Innovation Models for engaging and monetising media audiences

May 2012
Ends of Audience, Queens Mary University, London
Exhibition: Audience Engagement Tool

Feb 2012
Digital Scholarship: A day for Ideas, University of Edinburgh, Scotland
Poster presentation on Moving Targets’ work

Dec 2011
Bridging the Gap Between Research, Policy and Practice, ESRC geonomics network, London
Presentation: Knowledge Exchange

July 2011
Edinburgh Interactive Festival, Edinburgh, Scotland
Interactive Design Session: Beauty Town

Sept 2010
Design Debate, Glasgow School of Art, Scotland
Presentation on Masters’ work


Sustain our Nation, Audi Competition.
National winners.
Group project: GetGo-Green Gorillaz

New Ideas Competition, Scottish Institute for Enterprise
Regional finalist.
Project The e-lunch.

Pitch your Idea in 20 seconds, Sockcamp, Scottish Institute for Enterprise.
Project presentation: The e-lunch.


PhD Candidate, Glasgow School of Art, Scotland

MDes Design Innovation, Glasgow School of Art, Scotland

Enterprisers, Entrepreneurship program, University of Cambridge

Bootcamp, Entrepreneurship program, Scottish Institute for Enterprise

Erasmus Exchange: Mechanical Engineering, Strathclyde University, Glasgow, Scotland

MEng Industrial Engineering, Universidad de Oviedo, Spain


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