For three years I have worked as knowledge exchange associate at University of Edinburgh for the Moving Targets project, where I had a hybrid role between academia and the Scottish creative and media industries.
Through this project I have had the opportunity to explore the potential for involving audiences in the production of media to enhance their experience and their engagement with brand, content and creators; as well as the potential of applying more user-centered and holistic approaches to the production of media content.
Fernandez Orviz, A. & Biggs, S., Adapting Service Design Tools for the Media Industries. In: Collaborative Systems for Reindustrialization. Conference Proceedings: PRO-VE, Dresden, Springer, pp. 423-430, 2013.
Fernandez Orviz, A., Ineffective Multi-disiciplinary Collaborations. In: The Future of Transdisciplinary Design, Springer, (in typesetting).
Fernandez Orviz, A. & Biggs, S. (2014) A Tool for Audience Design, The International Journal of Design Management and Professional Practice, Common Ground, Volume 7, Issue 3, pp.1-12.
Dima, M., Fernandez Orviz, A., Wright, M., Design-led knowledge exchange: The Moving Targets project, Conference Proceedings: The Knowledge Exchange: Academic Engagement with the Creative Sector, 2013
Conferences & Presentations
Oct 2013 Collaborative Systems for Reindustrialization, PRO-VE Conference, Technical University of Dresden, Germany
Paper presentation: Adapting Service Design Tools for the Media Industries
June 2013 The Future of Transdisciplinary Design, University of Luxembourg
Paper presentation: “Ineffective collaboration in multi-disciplinary teams”
March 2013 Design Principles and Practices, University of Chiba, Japan
Paper presentation: “A tool for Audience Design”
Feb 2013 Design Lectures Series, Edinburgh College of Art, Scotland
Co-creation, Co-design and Moving Targets
Aug 2012 Dare +, Dare to be digital, Abertay University, Dundee, Scotland
Seminar on Audience Engagement
Aug 2012 Dare Indie Festival, Dare to be digital, Abertay University, Dundee, Scotland
Innovation Models for engaging and monetising media audiences
May 2012 Ends of Audience, Queens Mary University, London
Exhibition: Audience Engagement Tool
Feb 2012 Digital Scholarship: A day for Ideas, University of Edinburgh, Scotland
Poster presentation on Moving Targets’ work
Dec 2011 Bridging the Gap Between Research, Policy and Practice, ESRC geonomics network, London
Presentation: Knowledge Exchange
July 2011 Edinburgh Interactive Festival, Edinburgh, Scotland
Interactive Design Session: Beauty Town
Sept 2010 Design Debate, Glasgow School of Art, Scotland
Presentation on Masters’ work
2010 Sustain our Nation, Audi Competition.
Group project: GetGo-Green Gorillaz
2010 New Ideas Competition, Scottish Institute for Enterprise
Project The e-lunch.
2010 Pitch your Idea in 20 seconds, Sockcamp, Scottish Institute for Enterprise.
Project presentation: The e-lunch.
Currently PhD Candidate, Glasgow School of Art, Scotland
2010 MDes Design Innovation, Glasgow School of Art, Scotland
2010 Enterprisers, Entrepreneurship program, University of Cambridge
2010 Bootcamp, Entrepreneurship program, Scottish Institute for Enterprise